The Masters Golf Tournament is held annually at the Augusta National Golf Club. The Masters is more than just a golf tournament; it is rich in history and legacy. Jack Nicklaus has won this prestigious championship a record six times. Tiger Woods began his legacy at the Masters in 1997 at only 21 years of age with a record-breaking score of 18 under par and has five titles to his credit. Arnold Palmer, nicknamed “the King” won the Masters four times. That is only part of their legacy.

Did you know that $250 million of senior owned life insurance lapses each year? So, during every 9-inning major league baseball game with an average time of 2 ½ hours, $71,350.00 of life insurance will lapse without paying a death benefit to anyone. Well it’s time for your charity and its donor pool to PLAY BALL in the $21 trillion life insurance asset class. You can hit a grand slam for your charity and your potential donors by repurposing unwanted life insurance for the benefit of charities that support causes that cure disease, educate the underserved, help veterans in need of medical and financial assistance, support religious institutions, protect the environment and so much more.

Cue the scene of all the Barbies having the best day ever in Barbie Land when [record scratch] Barbie brings up “do you guys ever think about death?”. This shocks all the other Barbies. It may be uncomfortable, but this conversation needs to happen, and it is your obligation to make sure you understand your client’s legacy aspirations.